WELCOME to my STUDIO
I’m a multidisciplinary creative, bringing ideas to life and creating connection through strategic illustration, hand lettering and graphic design with a hand crafted approach.
How can we work together
Hand LetteringHand lettering is the art of creating letters by hand instead of using premade fonts. It’s a great way to create something truly unique and original, whether it’s for a personalised art print, an advert or your branding.
IllustrationI use both hand-drawn and digital techniques to create illustrations for advertising, editorials, commissions and more.
BrandingI create bespoke logo designs and branding for small to medium creative businesses.
DesignI’m familiar with many areas of design, including branding collateral (branded marketing materials, adverts, etc.), design for digital and social media. Every one of my designs is crafted to suit your specific project requirements and aesthetic.
I don’t know how or where I stumbled across Fathima & her beautiful work but I am so glad I did. It was Illustration love at first sight and I knew she’d be the perfect person to design my new logo & branding. Working with Fathima was a truly great experience and I am so pleased with my awesome new logo & branding. Fathima is an extremely creative individual and throughout the process she was truly professional and honest. Having a branding guide to work from has really helped me develop my website & business making it more professional and recognisable. Thank you Fathima!
Nicola TweedNicola Tweed Web Design & Development
As a small business owner looking to take her business to the next level I had a fantastic experience working with Fathima on the Magpie Calls branding. She was extremely approachable, ready with advice, willing to really fine-tune and she came up with a final product that captures everything I want in my brand image. She is professional, worked within the time-frame and really listened to my needs and vision. I highly recommend Happiness is… and Fathima Kathrada for all your graphic branding needs!
Tarah van WykMagpie Calls
It was a pleasure working with you both. I found you to be thorough with your questions, and most importantly you seemed to understand exactly what I was trying to achieve with the revamp of the blog. I absolutely LOVE it!!! Honestly, I so look forward to blogging again. There wasn’t one negative thing about my dealings with you. Wishing you all the best and I will definitely recommend you to everyone!! 🙂
Ché HooperPortfolio Designs
On behalf of many small business owners out there that are starting really small and need a helping hand and a guiding light, I would like to say thank you for your utmost professional approach and thorough research when it comes to logo and business card design. You helped us here at Agility, make an arduous task seem more manageable and really just kick started a world of options through your branding services and design. Thank you for being a friend when it’s easy to give up and move on. I would highly recommend you to any person in need of your services for your good sense of follow up and your incredible value for money. An extended thank you to Nadia van der Mescht, who put me in touch with you and through her consultation service got the ball rolling. What a positive experience.
I loved every aspect of my process with you! I especially loved the time and effort it took you to get to know my brand, and your branding questionnaire that I had to complete prompted me to think about it more personally – I now see my brand as an extension of me, which you interpreted beautifully. Thank you for that. You were so efficient with your feedback and responses so that really helped me streamline the launch timeline – I’m very grateful for that, too. You put your heart and soul into everything you do, and it’s so obvious! Thank you for being a part of my journey – having you by my side was incremental to the success of my re-brand.
Joelene BothaOh Happy Day
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