We designed the Shelby Finds brand identity to be playful, bold, and instantly recognisable. handcrafted logo design and branding.
The logo uses strong typography with subtle, hand-drawn textures. This creates a warm, approachable vibe. The colour palette mixes earthy tones with soft pastels, making the brand feel fresh and unique.
We didn’t stop there – the visual language includes playful icons and patterns inspired by nature and upcycling. These details appear on everything: packaging, social media, and brand collateral.
The result?
A cohesive identity that balances fun, craftsmanship, and creativity.
• Bold typography: strong, clean, yet playful.
• Handcrafted details: textures that add warmth and a human touch.
• Playful palette: colours that stand out without overwhelming.
• Icon system: small but mighty visuals that reinforce the brand’s character.
The brand identity is more than looks. It connects with Shelby Finds’ audience by expressing personality and charm. When customers see the packaging or visit the website, they instantly feel part of something distinctive and memorable.
Because of this, the brand stands out in a crowded market.
Shelby Finds proves you don’t have to be loud to be noticed. With a carefully crafted identity, you can blend playfulness and strength, and win loyal fans along the way.
