I was hired to rebrand a seafood restaurant in Chartwell Drive, Umhlanga, Durban, South Africa, focussing on logo and menu design. The colours were to be closely retained from previous branding and decor would remain the same, but a new name, logo and menus were needed. I came up with something clean and simple but with a quirky touch through the use of the illustrated fish character used subtly to add personality to the brand.