Mitéra Restaurant Umhlanga Logo & Menu Design | Fathima’s Studio

Portfolio Categories: Design, Hand Lettering, Illustration and Logos.

I was thrilled to design a sophisticated logo and menu for Mitéra restaurant, Umhlanga, a Mediterranean-inspired restaurant bringing a taste of the coast to South Africa.

The Design Approach
We crafted a look that feels:
✅ Elegant and handcrafted, capturing Mitera’s chic, contemporary vibe and their rich textural feel
✅ Organic and warm, inspired by Mediterranean simplicity and coastal charm
✅ Beautifully balanced, ensuring the logo and menu work seamlessly across print and digital

In a competitive dining scene, first impressions matter. The Mitéra logo and menu design helps the brand:
• communicate their elevated, warm dining experience
• create a cohesive visual identity across their restaurant and marketing
• stand out as a stylish, must-visit destination for food lovers

The Final Result
The finished logo and menu bring Mitéra’s brand to life, blending timeless elegance with a warm, inviting feel. Because when your food and atmosphere are this exceptional, your visual identity should be just as memorable.

Mitera Restaurant Umhlanga logo and menu design

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Crane Flower Coffee Packaging Design

Portfolio Categories: Design and Illustration.

When your brew is this good, your packaging should tell the same delicious story. Bold, fresh packaging design for Crane Flower Coffee , a South African brand known for its vibrant, floral-inspired blends.

Why the Design Stands Out
The new coffee packaging combines:
✅ Vibrant illustrations
✅ Clean, modern typography that balances the energetic visuals.
✅ Premium finishes — matte and gloss details that enhance the customer’s tactile experience.

Boosting Shelf Appeal and Brand Presence
In today’s crowded coffee market, great packaging isn’t optional. The Crane Flower Coffee packaging design helps the brand:
• Attract attention both online and in-store
• Express its adventurous, fresh personality
• Create a lasting impression that encourages customer loyalty

The Takeaway
This packaging update ensures Crane Flower Coffee’s visual identity matches the exceptional quality inside every bag.

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Shelby Finds: Handcrafted Logo Design and Branding for an Ethical Home Decor Brand

Portfolio Categories: Design, Hand Lettering, Illustration and Logos.

We designed the Shelby Finds brand identity to be playful, bold, and instantly recognisable. handcrafted logo design and branding.

The logo uses strong typography with subtle, hand-drawn textures. This creates a warm, approachable vibe. The colour palette mixes earthy tones with soft pastels, making the brand feel fresh and unique.

We didn’t stop there – the visual language includes playful icons and patterns inspired by nature and upcycling. These details appear on everything: packaging, social media, and brand collateral.

The result?
A cohesive identity that balances fun, craftsmanship, and creativity.

• Bold typography: strong, clean, yet playful.
• Handcrafted details: textures that add warmth and a human touch.
• Playful palette: colours that stand out without overwhelming.
• Icon system: small but mighty visuals that reinforce the brand’s character.

The brand identity is more than looks. It connects with Shelby Finds’ audience by expressing personality and charm. When customers see the packaging or visit the website, they instantly feel part of something distinctive and memorable.

Because of this, the brand stands out in a crowded market.

Shelby Finds proves you don’t have to be loud to be noticed. With a carefully crafted identity, you can blend playfulness and strength, and win loyal fans along the way.

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Selected Logo Designs

Portfolio Categories: Design and Logos.

A selection of recent logo designs created for various clients.

Design Indaba Durban Simulcast Social Media Activation

Portfolio Categories: Events, Illustration and Personal Work.

For the 2019 Design Indaba Durban simulcast, which took place at the Plant Venue Co around the corner from my studio, I pitched the idea of creating a mini activation to increase interaction, awareness and attendance for then event. My idea was that people can post a photo of themselves to their Instagram stories tagging Design Indaba, the venue and me, I’d then take the photo they shared and pimp it out with some illustrations onto it and send it back to them.

The benefits:
• They get a cool photo of themselves to use as they please and to share again on their stories or posts
• The venue and simulcast event get increased exposure and attendance
• I get to create a fun self-initiated project, play around with a different style, and get some exposure

It definitely created a bit of hype and was a success. I had to juggle watching the simulcast, completing as many illustrations as possible and sharing them in real time, watching the interaction and engaging on social media, which was a lot to do at once, but lots of fun! Watch the before and after animations below…

Big Fish: Restaurant Logo and Menu Design

Portfolio Categories: Design and Logos.

I was hired to rebrand a seafood restaurant in Chartwell Drive, Umhlanga, Durban, South Africa, focussing on logo and menu design. The colours were to be closely retained from previous branding and decor would remain the same, but a new name, logo and menus were needed. I came up with something clean and simple but with a quirky touch through the use of the illustrated fish character used subtly to add personality to the brand.

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Fashion Illustration

Portfolio Categories: Illustration and Personal Work.

Fashion illustration in varied styles in a variety of mediums including watercolour, pastel, brush pen, and coloured pencil. I’m really enjoying experimenting with different styles here, and especially love the more abstract styles I’ve been working on. My focus when creating these isn’t necessarily on replicating a perfect likeness but rather capturing the feeling of the clothing, colours and textures or the personality of the person if that comes through in the image.

A mini zine inspired by South African Fashion Week street style

Illustrated Cards for The Coffee Magazine: Mysterious Magical Milk Manipulation

Portfolio Categories: Hand Lettering and Illustration.

I was asked the create a set of illustrated cards for the Coffee Magazine‘s latte art competition as part of their Creative Coffee Week event. The competition was called the Mysterious Magical Milk Manipulation, and the concept was tarot-like cards that would be used during the competition where baristas would select one card in each category to determine what they had to pour. The categories they had to choose from were the latte base, the coffee machine, the milk option and the latte art design. These were such fun to work on and a fun style to experiment with. Created digitally in a hand drawn style.

Poetry Stores Festive In-Store Live Illustration & Lettering

Portfolio Categories: Events, Hand Lettering and Illustration.

I had the amazing opportunity to work with Poetry stores on their festive in-store events in 2018 for their Durban (Gateway), Johannesburg (Menlyn) and Cape Town (Tygervalley) stores. I was doing live illustration and hand lettering, customising holiday cards for customers while they shopped. It was such fun and so great to see people’s reactions and the value it brought to them. Being able to get their holiday cards done while they shopped took at least one thing off their long to-do lists during this busy season, and many were also fascinated to watch my process hand painting their cards in watercolour.